Economic Moats
An economic moat refers to a business ability to maintain an advantage over their competitors in order to preserve market share and profits. Any method that a company uses to maintain a competitive edge can be considered a moat.
The growth of the Alpha eMarket and Alpha ePay membership bases and transaction volumes are partially driven by the following economic moats which are used to incentivise businesses and individuals' behavior.
Businesses who join the Alpha eMarket and Alpha ePay:
a) Have no Alpha ePay transaction fees to pay on sales to their Personal referrals.
b) Receive reduced Alpha ePay transaction fees from 10.5% to 3.5% based on the number of Personal referrals who join as a result of businesses referral efforts.
c) Receive Transaction Fee Rewards of 10% deposited into their Alpha ePay AUD Account based on the transaction fees paid by members on sales, from purchases made by their Personal referrals who join the Alpha eMarkets and Alpha ePay using the members Alpha Shopping Vouchers or their Referral Code or Referral Link so long as they have an ABN.
d) Receive Referral Rewards of As$30.00 Alpha silver dollars for their Personal referrals and As$20.00 Alpha silver dollars for Referrals referrals
e) May obtain interest free credit to make purchases and they may repay their Alpha dollar borrowings with Referral Rewards or with Alpha dollars received from selling their offerings accepting Alpha dollars towards payment so long as they are responsible for ten Personal referrals joining the Alpha eMarket and Alpha ePay.
Individuals who join the Alpha eMarket and Alpha ePay:
a) Receive a Registration Reward of As$100.00 Alpha silver dollars deposited into their Alpha ePay Personal Account.
b) Receive Referral Rewards of As$30.00 Alpha silver dollars for their Personal referrals and As$20.00 Alpha silver dollars for their Referrals referrals
c) May obtain Alpha dollar interest free credit to make purchases and repay the Alpha dollar borrowings with Referral Rewards or with Alpha dollars received from selling their unwanted items or providing services accepting Alpha dollars towards payment so long as they are responsible for ten Personal referrals joining the Alpha eMarket and Alpha ePay.
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