The Alpha Group Companies were incorporated to generate funding for the development, operation and commercialisation of the Alpha eMarket, and Alpha ePay ("Alpha Economic Model") a vision of the models chief architect John Paul Bunting CTB.
In order to realise his vision John bought together a team of professionals and entrepreneurs to participate on an Advisory Board to add value to the project through their skill sets in law, accounting, IT, and marketing, and their experience in the alternative currency industry.