The term Alpha Program incorporates Alpha ePay, the Alpha dollar Reward and Redemption listings hosted on the Alpha eMarket, the Alpha Community members, Alpha dollar currency, and the terms and conditions, and the systems and procedures that permit users to derive economic benefit from their use of the Program.

The ideology that the Alpha Program is based on was partially founded on the works and theories of internationally recognised philosophers and economists such as Adam Smith, Silvio Gesell, and Nobel prize winners in economics, Professor F.A. Hayek and Professor Milton Friedman.